An executive summary template is a document that outlines the highlights of an executive summary. It is used by marketing departments of many corporations to create their top-line performance rating summaries and also to present and support their annual or quarterly earnings reports. With the introduction of media reports on Internet promotion strategies, the use of an executive summary template is getting more popular in the marketing and communications field.
A summary template is helpful in two ways. Firstly, it gives your work the shape of a typical sales report that you would produce if you were actually in the position of an executive. Secondly, it presents a number of topics that are not covered in a standard sales or marketing report. Your executives will be able to digest and understand the points you make.
When making an executive summary, the first thing you should do is go through your marketing materials to find the basic points that are necessary for your strategy. This could include an overview of your business and its products and services, a summary of the company’s financial status, an evaluation of your competitors and the rest of the categories that make up the executive summary. The format for an executive summary can be in the form of a map of the various locations, with their corresponding boundaries, that the company may have.
The organization of an executive summary is a matter of taste. Most executives prefer them to be either horizontal or vertical lines, depending on their preference. You could choose to make them horizontal if you wish, but vertical will be more appropriate for those who prefer horizontal. Make sure that the points you select are relevant to the overall strategy, though, and not diverting attention from the main point of the executive summary.
It is a good idea to put an outline of the work that needs to be done ahead of time, so that the subsequent content to be written will not seem disjointed. If you write the executive summary out while still at the start of the project, you will be able to get rid of any undue distractions before you start writing.
While you are working on your executive summary, consider making sure that your budget line-up has been completed. This will help when calculating the figures that will be presented later.
An executive summary template can be easily found online. It should contain all the information that you need in order to prepare a quality document. Apart from this, it should also be easy to read and easy to edit. It is always best to have a copy of the finished document for review.
If you are planning to use an executive summary template, take time to read the guidelines that you are provided with and make sure that they are accurate. However, you will have to be a little careful about how much you include in the document. Use the template as a guide only, and take note of the outline and the formatting recommendations.