With a great title and an executive summary outline, a copywriting writer can move one step closer to being known as a “copywriter’s dream”. The question is how to go about creating an outline? It’s certainly not easy, but it’s easier than you might think. It’s far more important that the writer understands what the outline will cover than that he knows how to format it correctly.
Just as important as knowing how to format the outline is understanding what it’s looking for, which is usually in the writer’s strengths. By identifying what it’s looking for, the writer can create an outline that incorporates the strengths of the writer. Let’s examine the parts of an outline.
Let’s begin with an executive summary outline of the writing job in order to identify the role of the writer. Most people are naturally more comfortable in the descriptive part of the job. They may even prefer this part of the writing job and have a knack for it. When they turn to the technical or business portion of the job, they may become confused and unsure of what the material requires of them.
To fix this, it’s necessary to determine which aspect of the writing job is his or her strong suit. Then, the writer can put himself or herself into the outline with a clear understanding of what needs to be covered. In order to make it clear, an outline is a workbook of sorts. Instead of just dictating, “write a three paragraph article about this”, an outline is a written prescription for the writer. The goal is to find out what the job involves and where the writer is going.
Writing an outline, like the short paragraphs they create, gives direction and directionality to the writer. It allows him or her to locate, focus and direct his or her mind as he or she moves through the writing process. It’s essential that he or she knows what he or she is writing before doing so. So much can change during the writing process.
An outline gives direction to the writer because it helps identify his or her strengths and weaknesses. By choosing the strengths, the writer can use them to steer the writing to its best success. But if the strengths are weak, then it’s important to focus on the weaknesses in order to fortify them.
Weaknesses are often times not immediately apparent. But an outline will identify and describe them. If the writer doesn’t know the strengths or weaknesses of the material, then he or she must ask a professional. The writer can ask a professional writer friend, an editor, or a doctor to give him or her some pointers. Then, the writer can simply ignore the strengths and focus on the weaknesses.
Of course, an outline can be used only to highlight strengths. But with the right structure, the outline is also a source of resistance, by helping the writer to prepare himself or herself. One reason why outlines are used by many writers is that they allow the writer to really become aware of his or her strengths. Once the writer realizes his or her strengths, he or she can begin to write more productively, thereby increasing the odds of producing quality output.